AI Video Creator

Responsibilities

• Create video ads for Meta Ads (Facebook and Instagram)
• Develop different variations of the same creative concept to facilitate testing
• Experiment with hooks, openings, UGC-style videos, product demos, and problem/solution ads
• Utilize AI video generation and editing tools to accelerate production
• Create new pieces and iterations based on campaign results and performance metrics
• Collaborate with marketing and performance teams to transform campaign insights into new creative ideas

Requirements

• Experience creating video ads oriented toward performance and conversion
• Advanced use of AI video tools such as Higgsfield, Runway, or similar platforms
• Strong understanding of Meta Ads and Direct Response Marketing
• Ability to develop multiple concepts, angles, and variations for testing
• Portfolio showcasing video ads, creatives, or previous campaigns
• Autonomous work style and ability to manage project-based deliveries

Preferred Qualifications

• Experience working with ecommerce or supplement brands
• Knowledge of copywriting and performance marketing
• Familiarity with Direct Response frameworks and conversion-oriented video structures
• Experience analyzing creative metrics to drive new iterations
• Experience in high-volume production and creative testing environments

About the Company

Workana is a platform connecting professionals with businesses, focusing on high-impact creative solutions for ecommerce and performance marketing.