ASO Manager

Vira Games

Completely RemoteFull TimeMarketing & Advertising
Posted 1 months ago

This role is no longer accepting applications.

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Job description

About the Company

Vira Games is an independent gaming company specializing in the development and publishing of mobile games. Our team is a creative alliance that combines experience, creativity, drive, and professionalism.

Responsibilities

  • Optimize mobile game pages in Google Play, App Store, and Amazon to increase organic traffic and conversion
  • Work with metadata including keywords, localizations, and text content
  • Develop, launch, and analyze A/B tests for graphics, video, and text
  • Monitor key ASO metrics and prepare analytics and recommendations based on data
  • Analyze competitors and market trends to find new growth opportunities
  • Collaborate closely with Product, Design, and UA teams to create technical specifications for creative materials

Requirements

  • Practical experience in ASO for App Store, Google Play, and Amazon
  • Proficiency with tools such as AppTweak, Sensor Tower, Mobile Action, and Console Experiments
  • Knowledge of SEO basics and text optimization for mobile search
  • Analytical skills including traffic analysis, CVR, and keyword rankings
  • Understanding of visual storytelling in screenshots and the impact of graphics on conversion
  • Experience launching A/B tests and forming hypotheses

Skills & tools

ASOAppTweakSensor Tower

What the team is looking for

Use this list as a quick fit check before you apply.

  1. 01ASO experience for App Store, Google Play, Amazon
  2. 02Proficiency in AppTweak, Sensor Tower, Mobile Action
  3. 03SEO and mobile text optimization knowledge
  4. 04Data analysis (CVR, keyword rankings)
  5. 05A/B testing experience
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