ASO Manager

About the Company

Vira Games is an independent gaming company specializing in the development and publishing of mobile games. Our team is a creative alliance that combines experience, creativity, drive, and professionalism.

Responsibilities

• Optimize mobile game pages in Google Play, App Store, and Amazon to increase organic traffic and conversion
• Work with metadata including keywords, localizations, and text content
• Develop, launch, and analyze A/B tests for graphics, video, and text
• Monitor key ASO metrics and prepare analytics and recommendations based on data
• Analyze competitors and market trends to find new growth opportunities
• Collaborate closely with Product, Design, and UA teams to create technical specifications for creative materials

Requirements

• Practical experience in ASO for App Store, Google Play, and Amazon
• Proficiency with tools such as AppTweak, Sensor Tower, Mobile Action, and Console Experiments
• Knowledge of SEO basics and text optimization for mobile search
• Analytical skills including traffic analysis, CVR, and keyword rankings
• Understanding of visual storytelling in screenshots and the impact of graphics on conversion
• Experience launching A/B tests and forming hypotheses