Assistant Manager - Media Buying

Responsibilities

• Act as the primary liaison with media agencies to ensure strong governance and timely review of digital media plans
• Oversee execution of always-on and tactical digital media campaigns across the real estate portfolio
• Lead media briefings, review strategies, and approve campaign assets and ad formats
• Coordinate with creative agencies and translation partners for campaign localization
• Support OOH and DOOH media buying, including site selection and post-campaign reporting
• Partner with Analytics teams to develop performance dashboards using Google Analytics and Power BI
• Monitor live campaign performance and provide optimization recommendations
• Collaborate with CRM, Sales, and Marketing teams to optimize lead quality and conversion

Requirements

• Bachelor's degree in Sales or Marketing
• 5–7 years of experience in digital media planning, buying, and performance marketing
• 2–3 years of experience in a client-side role or media agency managing large-scale portfolios
• Strong understanding of digital media ecosystems including Search, Social, Programmatic, and YouTube
• Experience in real estate, property development, retail, or hospitality is a strong advantage
• Proficiency with analytics tools like GA4, Power BI, and Excel
• Familiarity with enterprise systems such as Oracle or similar ERP/procurement workflows

Preferred Qualifications

• Master's degree
• Professional certifications in digital marketing (Google Ads, DV360, Meta Blueprint, or Marketing Analytics)

About the Company

Dubai Holding's real estate business develops strategic destinations and communities in Dubai, investing in sustainable infrastructure, community amenities, and family-focused facilities.