Assistant Professor of Marketing (Digital Marketing)

Responsibilities

• Teach courses including Principles of Marketing, Consumer Behaviour, Digital Marketing, Social Media Marketing, and Marketing Analytics
• Utilize capability-based assessments and tools such as Google Analytics 4, Meta Ads Manager, and AI-assisted content tools
• Maintain a Scopus Q1 publication pipeline and pursue industry-funded research
• Lead continuous improvement of the Marketing concentration and prepare course files to CAA and AACSB standards
• Build partnerships with digital agencies, retailers, and government communication units for internships and applied research

Requirements

• PhD in Marketing or a closely related field from an accredited institution recognized by the UAE Ministry of Higher Education
• Minimum of one year of university teaching experience after PhD
• Scopus h-index of 5 or above
• Evidence of effective university teaching and fluency in English
• Knowledge of writing course learning outcomes, assessment design, and competency mapping
• Familiarity with accreditation processes (CAA, AACSB, EQUIS, AMBA, or ACBSP)

Preferred Qualifications

• Industry experience in digital marketing or evidence of industry collaboration
• Professional certifications such as Google Digital Marketing, Meta Blueprint, or HubSpot
• Proficiency in Arabic