Assistant Vice President, Influencer Marketing, MENA

Responsibilities

• Oversee strategy, operations, and client management for GOAT Beauty accounts
• Develop end-to-end influencer and creator strategies aligned with beauty industry benchmarks
• Lead and mentor a high-performing team of Influencer Directors, Account Managers, and Strategists
• Act as the senior strategic authority and executive-level advisor for beauty client leadership
• Drive annual account growth through organic upselling and cross-selling
• Standardize operational workflows for beauty product gifting, shade matching, and content approvals
• Manage multi-million-dollar beauty creator budgets and ensure financial governance

Requirements

• 5+ years of dedicated influencer marketing experience specifically within the Beauty, Skincare, Cosmetics, or Personal Care industries
• 8-10+ years of overall experience in Influencer Marketing, Social Media, or Creator Economy platforms
• At least 3-4 years in a direct team management role
• Deep knowledge of beauty trends, product launch cycles, and cosmetic claims compliance
• Proven success leading and developing teams of 8+ reports
• Exceptional organizational skills for high-volume, multi-SKU beauty campaigns
• Strong financial acumen and experience managing large-scale client budgets

About the Company

WPP is the trusted growth partner for the world's leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.