Associate Director, Domestic Marketing

Sony Music · Dubai

On-site · DubaiFull TimeSeniorMarketing & Advertising
Posted 3w ago

Why we think you can apply

Employer country
United Arab Emirates · Dubai
Hiring model
UAE-based role · the employer hires in the UAE
Work from
Dubai · on-site
Time-zone overlap
Gulf Standard Time · none needed

Posted 25 days ago · apply link checked 4 hours ago

About the role

Responsibilities

  • Develop and execute integrated marketing campaigns for domestic artists to maximize reach and engagement
  • Lead social media, content development, digital advertising, and CRM initiatives
  • Build campaign timelines, content strategies, and activation plans
  • Partner with artist managers, touring teams, and brand partners to ensure success
  • Develop strategic partnerships with DSPs, brands, and media agencies
  • Monitor streaming and campaign performance using data and analytics
  • Manage campaign budgets and ROI targets
  • Stay ahead of emerging digital trends and fan behaviors in the Middle East

Requirements

  • 8+ years of experience in music, entertainment, digital media, or marketing
  • Strong knowledge of the Middle East media and entertainment landscape
  • Proven track record of successful marketing campaigns
  • Deep understanding of digital marketing, social media, and streaming ecosystems
  • Strong commercial acumen and stakeholder management skills
  • Fluent in English and Arabic
  • Passionate about music and culture

About the Company

Sony Music is a global leader in the music industry, providing a platform for artists to thrive through innovative marketing, culture, and technology.

What we look for

  • 8+ years experience in music or entertainment
  • Strong knowledge of Middle East media landscape
  • Proven track record in marketing campaigns
  • Deep understanding of digital marketing and streaming
  • Fluent in English and Arabic
CRMAnalyticsDigital MarketingSocial Media
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