AVP Marketing Strategy & Analytics

Responsibilities

• Lead Marketing and Distribution strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels
• Translate enterprise priorities into annual and multi-year channel strategies, forecasts, targets, and investment choices
• Establish key performance indicators and lead operational analytics across the distribution funnel
• Own lead analytics from generation through routing, contact, conversion, and retention
• Develop agent growth and market opportunity models to guide recruiting and expansion
• Build and operationalize dashboards, self-service tools, and decision-support capabilities
• Lead cross-functional initiatives with Marketing, Distribution, Finance, and Operations
• Build, coach, and develop a high-performing strategy and analytics team

Requirements

• Bachelor's degree required; advanced degree preferred
• 10 or more years of experience in strategy, analytics, planning, consulting, or finance
• Significant people-leadership experience with a record of building and scaling teams
• Deep expertise in operational and sales-funnel analytics
• Advanced quantitative and financial acumen, including modeling and forecasting
• Executive-level communication and influence skills

About the Company

Horace Mann was founded in 1945 to help educators protect what they have today and prepare for a successful tomorrow. They serve more than 4,100 school districts nationwide and are publicly traded on the NYSE.