B2B Embedded Partnerships Marketing Manager - Dubai

Responsibilities

• Own the GCC partnerships marketing programme, focusing on market education, category development, and partner engagement
• Develop marketing programmes that support complex B2B sales cycles
• Create thought leadership, content, use cases, and sales enablement materials
• Partner with the Partnerships team on account strategy and pipeline progression
• Maximise the value of strategic memberships and industry associations
• Own relationship-led activations, including client events and sponsorships
• Collaborate with central Marketing teams to deliver locally relevant activity
• Measure marketing effectiveness and pipeline contribution

Requirements

• 5 or more years of B2B marketing experience in fintech, payments, financial services, or SaaS
• Direct experience in embedded finance or payments infrastructure strongly preferred
• Strong understanding of complex B2B sales cycles and multi-stakeholder decision-making
• Proven experience in category education and thought leadership
• Experience creating sales enablement and marketing materials
• Strong experience partnering with commercial teams on account strategy
• Entrepreneurial and commercially minded with strong hands-on execution skills
• Strong stakeholder and project management skills

About the Company

Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. We are rapidly expanding across EMEA, APAC, and North America.