B2B Marketing Manager - Dubai

Responsibilities

• Own and execute the UAE field marketing programme to drive awareness, engagement, and qualified pipeline for the Direct Sales business
• Plan and deliver integrated B2B and account-based marketing campaigns across priority industries and target accounts
• Manage the events and activation programme, including hosted events, roundtables, and industry networking
• Partner with Business Development on account targeting, sales enablement, and pipeline progression
• Identify and activate opportunities across industry bodies, business communities, and free zones
• Collaborate with central Marketing teams to deliver locally relevant activity aligned with global strategy
• Manage agencies, vendors, budgets, and timelines to ensure high-quality delivery
• Measure performance and build a scalable field marketing playbook for the UAE and wider MEA region

Requirements

• 5 or more years of B2B marketing experience
• Strong hands-on experience in field marketing, campaign management, and events
• Essential experience in the UAE or wider GCC market
• Experience within fintech, payments, or financial services strongly preferred
• Proven track record of delivering campaigns that support demand generation
• Ability to operate in a fast-paced, high-growth environment

About the Company

Sokin is a next-generation B2B financial services provider enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. They provide services across global payments, foreign exchange, treasury management, and finance reconciliations.