B2C Growth & CRM Specialist

Responsibilities

• Execute multichannel acquisition campaigns across email, WhatsApp, SMS, social and push channels
• Build and maintain lifecycle automation journeys for enquiries, onboarding, retention and winback
• Create customer segments and cohorts and maintain accurate CRM records
• Agree lead qualification criteria with sales and manage enquiry-to-contract handoffs
• Create promotional copy and briefs for Facebook, Instagram and TikTok
• Execute the SEO roadmap including keyword research, on-page optimisation and technical coordination
• Run A/B tests and AI-assisted personalisation pilots with human review
• Maintain dashboards and weekly reporting on leads, cost per qualified lead and conversions

Requirements

• 3-5 years in B2C CRM, lifecycle marketing, digital growth or customer acquisition
• Experience in travel platforms, OTAs, hospitality or consumer digital services
• Hands-on experience with a CRM or marketing automation platform
• Working knowledge of SEO and Google Search Console
• Comfort with spreadsheets, dashboards and campaign tracking
• Strong written communication and QA discipline
• Dubai based, with availability for in-person meetings 2-3 times per week

Preferred Qualifications

• Basic SQL, HTML or personalisation scripting
• B2B experience

About the Company

• KAIZEN provides one accountable team for tenant liaison, rent collection, maintenance and unit administration for property owners.