Brand Manager (UAEN)

Responsibilities

• Develop, refine and consistently apply the company brand across all touchpoints
• Manage brand identity, guidelines and visual systems
• Lead branding projects, audits and research to improve brand reputation and equity
• Manage brand visuals and design, including assets from third-party vendors
• Manage the internal branding and design team and its performance
• Oversee branded applications and materials for alignment with visual guidelines
• Ensure brand visuals in events and initiatives meet the brand identity and quality standard
• Develop creative briefs for marketing initiatives with internal teams and agencies
• Support consistent visual representation across digital platforms
• Support annual business plans, KPIs and performance reporting for the unit

Requirements

• MBA or relevant master's degree, or bachelor's in communications, marketing or related field
• At least 8 years in senior branding, visual identity or brand architecture roles
• Experience with brand audits and research
• Exceptional verbal and written communication skills
• Strong project management and budget management skills
• Experience collaborating with marketing teams on multi-channel brand deliverables

Preferred Qualifications

• Knowledge of latest sustainability trends

About the Company

• Masdar is a global clean energy investor, developer and operator with over 65 GW of project portfolio capacity.
• Jointly owned by TAQA, ADNOC and Mubadala, targeting 100GW by 2030.