Business Consultant - GTM Specialist

About the Company

Appsilon helps pharmaceutical, biotech and healthcare organizations turn complex data into products that accelerate research and improve patient outcomes. Their teams build advanced data science solutions, AI applications and enterprise platforms used by leading life sciences companies.

Responsibilities

• Build and improve the lead generation engine and demand generation initiatives
• Research target markets and identify high-potential accounts using ICP-based lists
• Develop multi-channel outreach strategies to book meetings with senior decision-makers
• Design and execute GTM experiments and test new acquisition channels
• Collaborate with Marketing to convert awareness into commercial opportunities
• Manage GTM motions, CRM workflows, and modern GTM tooling to optimize prospecting
• Support solution development and lead commercial conversations for smaller opportunities

Requirements

• Experience with GTM strategy
• Experience in B2B technology, software services, or SaaS
• Proven track record of building pipeline rather than just managing inbound leads
• Understanding of modern Go-to-Market strategies
• Ability to work independently with a high level of ownership
• Strong analytical and commercial thinking skills
• Confident communication skills for international clients

Preferred Qualifications

• Experience in Demand Generation or Growth Marketing
• Experience with Account-Based Marketing (ABM)
• Background in Enterprise SaaS or IT consulting
• Experience in Pharma or Life Sciences
• Founder or startup experience