Campaign Manager - Database Marketing

Responsibilities

• Manage the full operational lifecycle of campaigns, from audience selection and data extraction to deployment handoff
• Build, validate, and deliver campaign audiences, ensuring accuracy in targeting logic, volumes, suppressions, and exclusions
• Translate predictive model outputs, segmentation frameworks, and business rules into actionable campaign criteria
• Maintain and execute campaign calendars (daily, weekly, monthly), ensuring all deadlines are met consistently
• Lead accurate analytical responses to inquiries from Gaming Operations
• Monitor campaign execution and proactively identify and resolve issues
• Operationalize Data Science models, ensuring campaigns align with strategic objectives and player value segmentation
• Support post-campaign analysis by delivering clean, structured datasets and maintaining proper documentation
• Partner closely with Gaming Loyalty Marketing, Player Development, Revenue Management, and F&B teams
• Support testing strategies (A/B testing, control groups) through accurate audience setup and execution
• Act as the key operational liaison between Marketing and Data Science

Requirements

• Bachelor's degree in Business Analytics, CRM Marketing, or a related field
• 4+ years of experience in business analytics, database marketing, campaign operations, or similar roles
• Strong understanding of gaming performance metrics (ADT, Theo, Coin-In, Win, reinvestment)
• Hands-on experience with SQL, knowledge of Python is a plus
• Exceptional attention to detail with strong quality assurance (QA) capabilities
• Proven ability to manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment
• Strong communication skills
• Highly organized, reliable, and process-driven

About the Company

Wynn Al Marjan Island is an upcoming luxury integrated resort in the United Arab Emirates, scheduled to open in 2027. The destination offers 1,530 rooms and suites, 22 restaurants and lounges, a theatre, nightclub, and five-star spa.