Channel Marketing Manager MEAT (Middle East, Africa, Turkey)

Responsibilities

• Define and execute channel marketing strategies to drive demand and increase product visibility
• Manage annual marketing plans, budgets, and joint campaigns with strategic channel partners
• Roll out central marketing campaigns, promotions, and New Product Introductions (NPIs)
• Improve the end-user buying experience across digital platforms and physical outlets
• Develop and execute Account-Based Marketing (ABM) programs for high-value customers
• Leverage AI-powered tools to optimize segmentation and campaign performance
• Partner with channel and field sales teams to contribute to pipeline and revenue
• Manage co-op budgets and track ROI/ROAS and pipeline growth

Requirements

• 5+ years of experience in B2B marketing, ideally within channel or distribution environments
• Proven track record in pipeline growth and lead/funnel generation
• Familiarity with AI-driven marketing tools and data-led optimization
• Experience with account-based marketing (ABM) and targeted demand generation
• Strong analytical skills to translate data into strategic actions
• Bachelor's degree or equivalent experience
• Excellent communication skills in English

About the Company

Fluke is a global leader in creating software, test tools, and technology for customers, operating as a wholly owned subsidiary of Fortive Corporation. They are focused on reliability, quality, and safety in the industrial technology sector.