Chief Marketing Officer

Responsibilities

• Define the demand generation strategy to scale MQLs from 40 monthly to 250 monthly
• Build module-level positioning and messaging frameworks for KYC/KYB, AML, and compliance modules
• Design the self-serve conversion architecture and PLG funnel for azakaw Verify and azakaw Screen
• Develop market entry strategies for geographic expansion into Africa, KSA, Brazil, and the UK
• Allocate media budgets based on ROI expectations and spend-to-pipeline models
• Coach the Head of Marketing to elevate their strategic thinking and commercial narrative
• Advise the Senior Leadership Team on marketing performance, budget, and growth priorities

Requirements

• 10–18 years of experience in B2B SaaS marketing
• 5+ years at the VP or CMO level (or equivalent)
• Proven track record of scaling B2B SaaS demand engines from early-stage to high-volume MQLs
• Experience marketing to regulated or compliance-sensitive buyers
• Demonstrated expertise in PLG and self-serve conversion models

Preferred Qualifications

• Experience specifically within RegTech, compliance technology, or financial services SaaS
• Background in GRC advisory or professional services marketing
• Multi-geography experience, particularly in the GCC, Africa, or the UK
• Proficiency with HubSpot marketing automation

Benefits

• Competitive day rate for a fractional engagement (2 days per week)
• Potential to convert to a permanent, full-time CMO position within the first year
• High-level strategic influence over a platform targeting 400% ARR growth
• Direct access to the CEO and Senior Leadership Team

About the Company

azakaw is a compliance and risk management platform built for regulated financial services firms. The platform provides essential modules for KYC/KYB digital onboarding, AML screening, corporate compliance, and transaction monitoring. Operating across major global hubs including Dubai, Riyadh, London, and Singapore, azakaw helps firms remain audit-ready and compliant with regional regulatory standards.