Cluster Digital Marketing Executive

Responsibilities

• Design and adapt creative assets for digital campaigns, internal communication, and hotel promotions
• Support the creation and management of marketing collateral, including promotional materials and digital assets
• Develop and update digital signage and hotel screen content
• Ensure all creative assets and marketing materials are aligned with brand guidelines
• Maintain and organize digital assets, artwork files, and templates
• Manage and update hotel content across websites, OTAs, Google Business Profiles, and other digital platforms
• Support website content management and digital campaign execution
• Manage OTA content to improve online visibility and conversion
• Manage Local SEO activities to improve search rankings
• Conduct regular digital audits and brand compliance audits
• Implement AI-powered tools to improve content creation and workflow efficiency
• Assist with marketing administrative tasks, including budget monitoring and vendor coordination
• Coordinate with internal departments and external partners

Requirements

• 2-4 years of experience in digital marketing, digital distribution, e-commerce, or hospitality marketing
• Experience managing websites, OTAs, Google Business Profiles, and digital platforms
• Basic understanding of SEO, content optimization, and digital marketing principles
• Advanced graphic design skills with knowledge of Canva, Photoshop, or Illustrator
• Proficiency with AI-powered tools such as ChatGPT, Claude, and Canva AI
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment
• Previous hospitality experience or knowledge of hotel digital platforms is an advantage
• Fluency in English; additional languages are a plus