Cluster Social Media Manager

Responsibilities

• Develop and execute tailored social media strategies for Instagram, TikTok, Snapchat, YouTube, and Facebook
• Manage content calendars and maintain distinct brand voices for Mövenpick and Pullman resorts
• Plan, shoot, and edit high-quality luxury hospitality and lifestyle videos
• Identify, evaluate, and manage partnerships with local and international influencers
• Oversee community management, responding to comments and direct messages
• Capture real-time content during events, activations, and influencer stays
• Monitor and report on KPIs, including reach, engagement, and attributable bookings
• Collaborate with internal teams (F&B, Rooms, Spa) to identify storytelling opportunities

Requirements

• Proven experience managing social media for luxury hospitality or premium lifestyle brands
• Strong portfolio demonstrating personally produced luxury video content
• Proficiency in professional video editing tools like Adobe Premiere Pro, DaVinci Resolve, or Final Cut Pro
• Practical experience with professional camera equipment, gimbals, and lighting
• Demonstrated experience in influencer selection, negotiation, and hosting
• Excellent English copywriting and communication skills
• Ability to manage multiple accounts and campaigns simultaneously

Preferred Qualifications

• Qualification in Marketing, Communications, Media Production, or a related field
• Proficiency in additional languages

Benefits

• Employee benefit card with discounted rates at Accor hotels worldwide
• Access to learning programs through Accor Academies
• Career growth opportunities within the property and globally
• Participation in Corporate Social Responsibility activities

About the Company

Accor is a worldwide leader in hospitality, managing a diverse portfolio of brands including Mövenpick and Pullman, focusing on creating purposeful careers and limitless possibilities for its employees.