Content Director

Responsibilities

• Build and run an insight bank turning team learnings into posts, clips and articles
• Run the team posting program and weekly content calendar
• Produce a video interview series of about 24 guests a year
• Manage creator collaborations from outreach to final post
• Repurpose long-form pieces into short captioned clips across platforms
• Choose and target paid boosts and report on results
• Own help center, blog and site content written to be cited by AI assistants
• Work with the PR specialist on data stories and a flagship annual report
• Report monthly on engagement, posting rhythm and AI assistant mentions

Requirements

• Track record of producing strong B2B content and directing writers, editors and video talent
• Experience building and running content systems and calendars
• Ability to coach executives and interview CMOs and agency leaders
• Deep knowledge of LinkedIn, X, Instagram, TikTok and YouTube
• Comfort with video production planning and editing briefs
• Curiosity about adtech and performance marketing
• Comfort using AI tools with sound judgment

Preferred Qualifications

• B2B SaaS or adtech audience experience
• Experience writing content that AI assistants cite

About the Company

Scowtt teaches the algorithms inside Google, Meta and TikTok to send higher-quality users based on CRM and data warehouse signals.