Creative Director, Copy

Kettle

WorldwideFully remoteFull TimeMarketing & Advertising
No salary statedPosted 3w ago

Why we think you can apply

Hiring model
Open worldwide · the employer states no country restriction
Work from
Anywhere, the UAE included

Posted 25 days ago

About the role

Responsibilities

  • Lead and elevate narrative, copy, and creative concepts across digital, social, and experiential platforms
  • Collaborate with Strategy, Design, Production, and Executive stakeholders to deliver innovative creative
  • Champion the craft of copy and mentor the creative team
  • Drive conceptual thinking and innovation across all touchpoints
  • Lead campaign development from concept through execution across integrated platforms
  • Manage feedback from multiple stakeholders simultaneously
  • Adapt brand tone and voice across industries and audiences (B2B and B2C)
  • Integrate AI into creative workflows and mentor teams on adoption
  • Build persuasive pitch decks and presentations

Requirements

  • 08+ years of experience in copywriting (agency or in-house)
  • 3+ years in a managerial role
  • Expertise in writing fundamentals and working knowledge of AEO/GEO principles
  • Experience mentoring copywriters and leading cross-functional teams
  • Ability to communicate clear deadlines and expectations to creative teams
  • Strong presentation and communication skills with executive presence

Preferred Qualifications

  • Proven track record of craft-oriented, brand-focused creative work
  • Excellence in crafting brand narratives and tone of voice documents
  • Experience building campaign ecosystems that are strategically sound and creatively bold
  • Ability to connect creative ideas to broader business objectives

About the Company

Kettle is a team of passionate, fearless creatives focused on delivering great products, redefining best-practices, and providing new opportunities for our clients.

What we look for

  • 8+ years copywriting experience
  • 3+ years managerial experience
  • Expertise in writing fundamentals
  • Knowledge of AEO/GEO principles
  • Experience mentoring copywriters
  • AI workflow integration
  • Strong presentation skills
copywritingCreative directionAIbrand strategy
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