CRM Automation Specialist

About the Company

Tamara is the leading fintech platform in Saudi Arabia and the wider GCC region with a mission to help people make their dreams come true by building the most customer-centric financial super-app on earth. The company serves millions of users in KSA, UAE and Kuwait, and partners with leading global and regional brands.

Responsibilities

• Lead the design and implementation of multi-channel customer journeys including email, push, in-app, and SMS
• Configure and maintain advanced CRM logic using dynamic content, Liquid logic, webhooks, and connected content
• Define and drive CRM strategy for customer lifecycle management and product adoption
• Manage complex CRM workflows, integrations, and troubleshooting
• Analyze campaign performance and user behavior to refine targeting and triggers
• Partner with product, data, engineering, and marketing teams to align CRM initiatives with business goals
• Serve as the internal subject-matter expert on CRM tools and best practices

Requirements

• 2+ years of hands-on CRM experience in fast-paced B2C environments
• Proven track record managing complex automated campaigns in enterprise platforms like Braze, CleverTap, or Iterable
• Expertise in implementing advanced CRM logic including Liquid scripting and webhooks
• Strong understanding of customer segmentation, lifecycle marketing, and data flows
• Proficiency working with data using SQL and analytics dashboards
• Strong problem-solving skills and attention to detail

Preferred Qualifications

• Experience in the fintech industry
• Familiarity with HTML/CSS for email development