CRM Manager - Automations Marketing & Performance

Responsibilities

• Develop and execute CRM strategies aligned with Starbucks' business plans and customer experience goals
• Manage CRM automations and promotions to support brand growth and profitability
• Own and optimize CRM management processes from concept to technical execution across email, push, and WhatsApp
• Map and own customer journeys and buying cycles to create automated lifecycle campaigns
• Monitor CRM KPIs to identify opportunities for performance improvement
• Drive continuous customer growth through acquisition, retention, and lifetime value optimization
• Provide advanced, comprehensive reporting across all channels and customer segments
• Lead, build, inspire, and manage an effective CRM team

Requirements

• At least 5 years in eCommerce CRM marketing, focusing on retention and loyalty programs
• At least 3 years managing eCommerce CRM teams with budget responsibilities
• Strong understanding of CRM and CDP marketing tools for segmentation and automation
• Coding knowledge in HTML, CSS, Java, and JavaScript
• Experience with specialist CRM and CDP platforms like Exponea or Bloomreach
• Thorough understanding of data privacy legislation (GDPR, etc.)
• Expertise with enterprise web analytical tools such as Google Analytics, Adjust, or Firebase
• Analytical and numbers-driven with the ability to turn insight into action

Preferred Qualifications

• Relevant degree or professional qualification
• Experience in MENA markets
• Fluent in spoken and written Arabic
• Experience using statistical computer languages like R, Python, or SQL
• Knowledge of statistical and data mining techniques
• Experience creating and using advanced machine learning algorithms