CRO Specialist

Responsibilities

• Manage website updates and content across school sites, keeping parent-facing information accurate
• Plan and run CRO activity and tests using analytics and user behaviour data
• Apply UI and UX best practice to recommend and implement improvements
• Make website and content changes supporting SEO and GEO priorities
• Work with Global Web Development to keep the CMS running and simple for school teams
• Check conversion tracking and key enquiry journeys including forms and mobile usability
• Share weekly, monthly and termly reports with clear recommendations

Requirements

• Hands-on experience managing websites through a CMS in a multi-site environment
• Proven use of CRO, analytics and user behaviour insight to improve conversion
• Strong working knowledge of Google Analytics and Google Tag Manager
• Good understanding of SEO and GEO principles
• Strong project and stakeholder management skills
• Bachelor's degree in Marketing, Digital Marketing or a related field

Preferred Qualifications

• Experience with heatmapping, session recording or experimentation tools
• HubSpot or another CRM
• Relevant certifications
• Experience in education or another sector with a considered customer decision journey
• Experience supporting multi-market portfolios in the Middle East and/or Asia

Benefits

• Hybrid working based in Dubai

About the Company

Cognita is a global family of over 90 schools across 21 countries, with more than 100,000 students and 22,000 colleagues.