Data Analytics Manager - Media and Digital Performance

Responsibilities

• Independently analyze media performance across paid channels, measuring efficiency and effectiveness
• Generate optimization recommendations across budget, targeting, creative and channel mix
• Support media planning and budgeting with forecasting and scenario modelling
• Conduct post-campaign deep dives and codify performance drivers into guidelines
• Present findings and recommendations to stakeholders including senior leadership
• Build media effectiveness analyses, incrementality tests and attribution/MMM work
• Define media metrics and KPI definitions across teams
• Build and enforce a global campaign naming convention and tracking audits
• Work with the Technology data team on clean, reliable media data sets
• Leverage AI to automate near real-time reporting and validation workflows

Requirements

• 6-8 years of hands-on media or digital analytics experience
• Bachelor's or Master's degree in Media, Marketing or related field
• Expert experience with Meta Ads Manager, TikTok Business Suite, Google Ads or DV360
• Experience analysing paid media across social, search, programmatic and video
• Strong understanding of media and digital KPIs across the funnel
• Working knowledge of attribution approaches including MMM
• Strong data storytelling for non-technical and senior audiences
• Attention to detail and rigorous approach to data accuracy

Preferred Qualifications

• Experience with Power BI, Looker or Tableau and web analytics such as GA4 and GTM
• Experience applying AI to automate reporting or analytical workflows

Benefits

• Monthly Self Love Days at company discretion
• Premium medical, dental and vision coverage for employee plus dependents
• Monthly coaching sessions and employee product discounts

About the Company

Huda Beauty is a fast-growing beauty brand launched in 2013 by Huda Kattan, focused on democratizing beauty.