Digital Engagement Associate.Injaz - RBG - Neo Unit.Retail Banking Group
Mashreq Bank
On-siteFull TimeMid LevelFinance & Banking
No salary statedPosted 9 hours ago9h agoApply link checked 58 minutes ago
Why we think you can apply
- Employer country
- United Arab Emirates
- Hiring model
- UAE-based role · the employer hires in the UAE
- Work from
- The employer's office · on-site
- Time-zone overlap
- Gulf Standard Time · none needed
Posted 9 hours ago · apply link checked 58 minutes ago
About the role
Responsibilities
- Identify and execute cross-sell opportunities across the bank's product portfolio
- Build lifecycle and segment-led campaigns to improve product penetration and revenue
- Design customer-friendly messaging and journeys across digital channels
- Work with analytics teams to segment customers and track campaign performance
- Collaborate with digital squads to launch new in-app journeys and engagement features
- Ensure communications and targeting follow bank policies and regulatory requirements
Requirements
- 5 years of experience in banking, digital banking, CRM/CVM, or growth roles
- Strong understanding of retail banking products (accounts, cards, loans, etc.)
- Experience with digital channels, campaign management, and funnel tracking
- Strong analytical, communication, and stakeholder management skills
- Bachelor's or MBA degree in business, marketing, finance, or analytics preferred
About the Company
NEO is the multi-award winning personal banking segment of Mashreq Bank, focusing on delivering best-in-class customer experience and sustainable revenue growth through digital innovation.
What we look for
- 5 years experience in banking or digital engagement
- Strong understanding of retail banking products
- Experience with digital channels and campaign management
- Analytical and communication skills
- Bachelor's or MBA degree preferred
CRMBankingCampaign Management
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