Digital Lead Generation Manager

About the Company

Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies.

Responsibilities

• Design and implement a scalable lead generation system to acquire customers in multiple regions
• Develop and manage multi-channel campaigns leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting
• Build and maintain a lead management system within Salesforce CRM
• Implement and optimize marketing automation platforms like HubSpot, Pardot, or Marketo
• Develop and execute SEO strategies and optimize website landing pages
• Manage LinkedIn marketing campaigns and Google AdWords/PPC strategies
• Implement lead scoring and segmentation models to identify high-converting prospects
• Collaborate with sales teams to align lead generation with revenue goals
• Lead the implementation of Account-Based Marketing (ABM) strategies

Requirements

• 3+ years of experience in lead generation, digital marketing, or demand generation
• Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar)
• Strong knowledge of Salesforce CRM and AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.)
• Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization
• Expertise in data-driven marketing and conversion optimization
• Strong understanding of B2B sales funnels and outbound/inbound lead generation

Benefits

• Opportunity to build a lead generation machine from the ground up
• Work with cutting-edge AI and automation tools
• High earning potential with performance-based commission
• Remote work flexibility with a global team