Digital Marketing Manager

Responsibilities

• Develop and execute digital marketing strategies aligned with hotel business objectives and revenue targets
• Manage hotel websites, booking engines and digital content to optimize traffic and conversion
• Drive e-commerce performance and direct bookings through SEO, SEM, paid advertising and campaigns
• Plan and manage campaigns across Google, Meta and other platforms, monitoring ROI and budget
• Oversee social media channels, content planning and online brand presence
• Monitor website analytics, campaign performance and digital KPIs
• Manage online reputation and collaborate with hotel teams on guest reviews
• Work with Sales, Revenue Management and Reservations to maximise online performance
• Ensure consistency with brand standards and corporate marketing guidelines
• Support PR, media relations and communications activities as required

Requirements

• Bachelor's degree in Digital Marketing, Marketing, Business Administration or related field
• 4-6 years of relevant digital marketing experience, preferably in UAE hospitality
• Proven track record driving online revenue and direct bookings
• Strong knowledge of Google Ads, Meta Ads, SEO and SEM
• Experience with website management, booking engines and e-commerce platforms
• Proficiency in Google Analytics 4, Google Search Console and reporting tools
• Strong analytical skills and commercial awareness
• Excellent communication and stakeholder management skills

Preferred Qualifications

• Previous experience managing hotel digital marketing and e-commerce
• Exposure to PR, media relations and corporate communications
• Adaptability to AI-driven marketing tools and emerging digital trends

About the Company

• Accor is a worldwide hospitality leader committed to diversity and inclusion.