Digital Marketing Manager

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with company and project objectives
• Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and other relevant platforms
• Generate high-quality leads for residential and/or commercial real estate projects
• Manage digital marketing campaigns for property launches, off-plan projects, events, exhibitions, and promotional campaigns
• Monitor campaign performance, budgets, CPL, conversion rates, ROAS, and overall ROI
• Work closely with the Sales, CRM, and Business Development teams to improve lead quality and conversion
• Develop and manage social media strategies and content calendars across relevant platforms
• Coordinate with creative agencies, designers, videographers, and other external partners
• Manage landing pages, website content, lead-generation forms, and conversion optimization initiatives
• Utilize Google Analytics, Google Tag Manager, and Meta Business Suite/Ads Manager to track performance
• Prepare regular marketing performance reports and provide actionable recommendations
• Conduct competitor, market, audience, and campaign analysis
• Support SEO, SEM, email marketing, WhatsApp marketing, and other digital initiatives
• Ensure consistent brand positioning and messaging across all digital channels
• Stay updated on digital marketing trends and UAE real estate market dynamics

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field
• 3–7+ years of digital marketing experience
• Proven experience working with a real estate developer is a must
• Strong hands-on experience in performance marketing and lead generation
• Experience managing substantial digital advertising budgets and optimizing campaigns based on performance
• Strong knowledge of Google Ads and Meta Ads; experience with TikTok, LinkedIn, and YouTube advertising is an advantage
• Experience with CRM platforms and lead tracking/management
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions
• Excellent communication, coordination, and project management skills
• Strong understanding of the UAE/Dubai real estate market is preferred

About the Company

Meraki Integrated Contracting LLC is a growing real estate development company offering exposure to high-value property projects and launches.