Digital Marketing Manager | Shopify expert user

Responsibilities

• Shopify Management: Full ownership of the Shopify storefront, including product launches, app integrations (Klaviyo, Gorgias, etc.), and landing page optimisation.
• Performance Marketing: Lead the strategy and execution of Meta (Facebook/Instagram) and Google Ads. Manage significant budgets with a focus on scaling CAC/ROAS.
• Retention & Email: Design and automate advanced email/SMS flows (Welcome, Abandoned Cart, Win-back) using Shopify-integrated tools.
• Copywriting & Content: Produce high-converting, native-level English copy for ads, product descriptions, and email campaigns.
• Data Analysis: Use GA4 and Shopify Analytics to provide weekly performance reports, identifying bottlenecks in the customer journey.
• Leadership: Manage external freelancers (designers/video editors) to ensure brand consistency and high-quality creative output.

Requirements

• Native English Speaker: Essential for high-level communication and copywriting.
• Shopify Experience: Minimum 4+ years of hands-on experience specifically within the Shopify ecosystem.
• Management Proven: Ability to show a track record of scaling an e-commerce brand.
• Technical Skills: Deep understanding of SEO, PPC, and Email Marketing automation.
• Education: Bachelor's Degree Required for the UAE "Manager" visa title; must be attested for the visa process and an immediate joiner.

About the Company

SIBIE Ltd is a healthcare group. We are an innovative company rapidly expanding our services to all of the UK, Europe, the USA, and the Gulf region. We are a preferred partner for several leading healthcare organisations due to the high quality of our products and services.