Digital Marketing Specialist

Responsibilities

• Develop and execute digital marketing strategies and campaigns across relevant online channels
• Manage and optimize campaigns across Google Ads, Meta Ads, and LinkedIn
• Conduct keyword research, audience research, and competitive analysis
• Create and optimize digital content for websites, social media, and email
• Monitor campaign performance, budgets, and conversions
• Analyze marketing data and generate performance reports
• Conduct A/B testing of ads, landing pages, and messaging
• Support SEO initiatives and email marketing campaigns
• Track website traffic and user behavior using Google Analytics

Requirements

• Previous experience as a Digital Marketing Specialist or similar role
• Hands-on experience managing digital marketing campaigns
• Experience with paid advertising platforms and campaign optimization
• Experience analyzing digital marketing performance and preparing reports
• Familiarity with SEO, content marketing, social media, and email marketing
• Experience using analytics and reporting tools
• Understanding of digital marketing funnels, lead generation, and conversion optimization
• Strong analytical and problem-solving abilities
• Reliable internet connection and a suitable setup for remote work
• English proficiency is required

About the Company

Simera Professional helps you connect with employers and secure the right match through the Simera Professional Key (SPK).