Digital Marketing/Performance Marketing Manager
Pavago
WorldwideFully remoteFull TimeMid LevelMarketing & Advertising
Posted 3 hours ago3h agoApply link checked 2 hours ago
Why we think you can apply
- Hiring model
- Open worldwide · the employer states no country restriction
- Work from
- Anywhere, the UAE included
Posted 3 hours ago · apply link checked 2 hours ago
About the role
Responsibilities
- Plan, launch, manage and optimize digital advertising campaigns across Google Ads, Meta Ads and LinkedIn Ads
- Track and analyze CPL, CAC, CPA, ROAS and conversion rates; identify and fix underperforming campaigns
- Conduct audience, keyword and competitor research to improve targeting
- Collaborate on ad copy, creative, offers and landing pages to lift conversion
- Monitor conversion tracking and attribution across channels
- Build and run structured A/B tests; scale winners and cut inefficient spend
- Produce campaign performance reports and communicate results to leadership
Requirements
- 2+ years of digital or performance marketing experience
- Hands-on experience managing paid advertising campaigns and budgets
- Experience with Google Ads, Meta Ads, LinkedIn Ads or similar platforms
- Strong grasp of CPL, CAC, CPA, ROAS, CTR and conversion metrics
- Comfortable analyzing campaign data and making optimization decisions
- Strong communication and reporting skills
- Professional working English
- Ability to work effectively in a remote environment
Preferred Qualifications
- Google Analytics and digital tracking tools experience
- Conversion tracking and attribution experience
- Landing page and funnel optimization experience
- CRM and marketing automation familiarity
- B2B, SaaS, e-commerce, agency or lead-generation background
About the Company
- Pavago is a recruitment firm hiring on behalf of one of its clients for this role.
- Working hours follow U.S. business hours.
What we look for
- 2+ years of digital or performance marketing experience
- Hands-on experience managing paid advertising campaigns and budgets
- Experience with Google Ads, Meta Ads, LinkedIn Ads or similar platforms
- Strong grasp of CPL, CAC, CPA, ROAS, CTR and conversion metrics
- Comfortable analyzing campaign data and making optimization decisions
- Strong communication and reporting skills
- Professional working English
- Ability to work effectively in a remote environment
- Google Analytics and digital tracking tools experience
- Conversion tracking and attribution experience
- Landing page and funnel optimization experience
- CRM and marketing automation familiarity
CRMDigital MarketingExcelGoogle AdsMeta AdsGoogle AnalyticsLead GenerationA/B TestingLinkedIn AdsReporting
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Pavago
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