Digital PR Specialist

About the Company

Omniscient is an organic growth agency that builds revenue-focused organic growth systems for B2B software companies — optimized for both search engines and generative AI. We pride ourselves on being lean, agile, and experimental, thriving on R&D and innovation to deliver exceptional results.

Responsibilities

• Build and manage link acquisition campaigns, including prospecting high-authority sites and crafting personalized pitches.
• Run brand mention and digital PR outreach to journalists, bloggers, and podcast hosts to influence AI-generated answers.
• Distribute original research and data-driven content by working with the Creative team to package and promote studies.
• Develop and execute Reddit engagement strategies to build credibility within niche communities.
• Collaborate across channel teams to align link targets with keyword priorities and coordinate asset development.
• Report on performance metrics including links acquired, brand mentions, and referral traffic.

Requirements

• Strong communicator and relationship builder capable of writing non-templated pitches.
• Understanding of how LLMs and AI-powered search influence brand visibility.
• Proficiency in using AI tools to automate prospecting, drafting outreach, or analyzing opportunities.
• Ability to manage a portfolio of accounts and prioritize competing deadlines independently.
• Comfortable working with data and reporting to inform strategic decisions.
• Must be based within +/- 3 hours of Eastern Time.

Preferred Qualifications

• Experience in Digital PR or off-page SEO strategy.
• Familiarity with Generative Engine Optimization (GEO).
• Experience with Reddit community engagement and moderation norms.