Director, Demand Generation

Responsibilities

• Develop and own the North America demand generation strategy, focusing on new logo acquisition
• Own marketing-sourced pipeline targets and campaign ROI for North America
• Plan and execute integrated multi-channel campaigns to generate and nurture qualified leads
• Build ABM campaigns that move marketing qualified accounts to sales-ready
• Partner with BDR, SDR and RevOps on pipeline insights, lead qualification and conversion
• Optimize paid media performance with agency partners
• Analyze funnel performance and run A/B testing to improve conversion efficiency
• Support Customer Marketing on expansion and cross-sell initiatives

Requirements

• 8-10 years of B2B demand generation experience
• Enterprise B2B SaaS experience strongly preferred
• Proven generation of marketing-sourced pipeline in complex enterprise sales cycles
• Hands-on campaign execution and funnel optimization
• Deep expertise with HubSpot and Salesforce
• Experience with ABM, paid media, SEO/SEM and content-driven demand generation
• Experience managing agency partners and cross-functional stakeholders
• Strong analytical skills and familiarity with North American enterprise buyer journeys

Benefits

• Flexible PTO plus US public holidays and sick time
• Medical, dental and vision benefits
• 401K with employer match
• Life insurance and short-term and long-term disability
• Health and wellness reimbursements
• Health savings and flexible spending accounts
• Employee assistance plan

About the Company

LRN is the world's leading dedicated ethics and compliance SaaS company, serving over 3,000 clients across the US, EMEA, APAC and Latin America.