Director of Acquisition

Responsibilities

• Run paid acquisition across Facebook, YouTube, Google and emerging channels at budgets above $1M per month
• Scale high-ticket and low-ticket funnels profitably
• Own CAC, LTV, ROAS, cost per qualified call and cash payback by funnel and cohort
• Set allowable acquisition costs from retention, upsell and renewal data
• Run structured A/B testing across ad copy, landing pages, webinar and application steps
• Lead and optimize the paid media and funnel team
• Own advertising compliance for financial and investment-related offers

Requirements

• 7+ years in performance marketing or growth, 3+ years leading a paid media team
• Proven record scaling Facebook and YouTube campaigns
• Direct-response and high-ticket funnel experience
• Strong customer-acquisition copywriting skill
• Understanding of continuity and membership product economics
• Unit economics fluency and cohort analysis
• Demonstrable use of AI tools in growth work

Preferred Qualifications

• Experience in investment education, financial publishing or fintech
• Experience supporting organic and affiliate acquisition
• Experience managing agencies and freelancers at scale

Benefits

• Competitive base and performance bonus tied to profitable acquisition
• Full-time, flexible schedule with unlimited PTO
• Entirely remote, with team off-sites

About the Company

• Investment education and research company, bootstrapped and profitable, with 160+ people across 30+ countries.