Director of Paid Marketing

Responsibilities

• Own the end-to-end paid and digital marketing strategy across search, paid social, display, video, and emerging channels in MENA markets
• Build and lead a high-performing team of 5+ marketing professionals
• Manage and allocate the paid marketing budget to maximize ROI and report performance to the CMO and executive leadership
• Define and track key KPIs including CAC, LTV, and ROAS
• Partner with Creative, Brand, Product, and Analytics teams to create a unified user experience
• Implement a rigorous test-and-learn culture using A/B and multivariate testing
• Manage relationships with media, ad-tech, and agency partners
• Monitor industry shifts in platforms, formats, and privacy/measurement to keep strategy ahead of the market

Requirements

• 10+ years of experience in paid and digital marketing, with 3+ years in a senior leadership role
• Bachelor's degree in Marketing, Business, Analytics, or a related field (MBA preferred)
• Deep fluency in Google Ads, Meta/Facebook Ads, LinkedIn Ads, and programmatic/DSPs
• Proficiency with GA4, SEMrush, and Looker/Tableau or equivalent tools
• Proven ability to manage multi-million-dollar budgets across multiple markets
• Experience in a fast-growing consumer tech, marketplace, or e-commerce business
• Strong understanding of incrementality, attribution, and privacy-led measurement
• Exceptional stakeholder management and communication skills

About the Company

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate and spearheading the region's tech ecosystem.