Director, Social

OLIPOP

WorldwideFully remoteFull TimeDirectorMarketing & Advertising
USD 165,000–175,000 a yearPosted 4h ago

Why we think you can apply

Hiring model
Open worldwide · the employer states no country restriction
Work from
Anywhere, the UAE included

Posted 4 hours ago · apply link checked 4 hours ago

About the role

Responsibilities

  • Develop and own OLIPOP's overarching social media strategy and vision across Instagram, TikTok, Meta, LinkedIn, and emerging platforms
  • Lead the development of social-first creative ideas and campaigns that are culturally relevant and innovative
  • Oversee social content calendars and channel plans
  • Partner with Brand, Creative, Influencer, and PR teams to develop integrated campaigns
  • Monitor cultural and social risks and provide guidance on brand responses
  • Establish clear social KPIs and measurement frameworks to analyze performance and audience insights

Requirements

  • 10+ years of experience in social media, brand marketing, communications, or a related discipline
  • 5+ years of experience leading and developing a team of social, community managers, and content creators
  • CPG experience required
  • Deep, up-to-the-moment understanding of major social platforms, algorithms, and emerging trends
  • Strong creative instincts and the ability to translate strategy into compelling creative
  • Excellent cross-functional collaboration and communication skills

About the Company

OLIPOP is on a mission to positively impact consumer health at scale through delicious, functional soda that is good for you. Founded in 2018, the brand reimagines soda to support gut health and provide science-backed benefits without sacrificing taste.

What we look for

  • 10+ years of experience in social media or brand marketing
  • 5+ years of experience leading teams
  • CPG experience required
  • Strong analytical skills
  • Deep understanding of social platforms and internet culture
MarketingSocial MediaCPG
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