Director, Tax Product Marketing

Responsibilities

• Own the Tax Marketing function's strategy, priorities, operating plan, budget, technology roadmap, team performance and business results
• Partner with Tax and Sales leadership on campaigns, customer experiences and sales-support strategies
• Develop and lead seasonal and annual marketing plans across digital, webinars, content, sponsorships and events
• Set creative and content direction consistent with brand standards and regulatory requirements
• Lead, coach and develop a multidisciplinary marketing team
• Develop and manage the annual Tax Marketing budget and report returns to leadership
• Lead the Tax Marketing technology strategy and capability roadmap

Requirements

• Bachelor's degree or equivalent education and work experience in marketing or a related field
• 8+ years of progressively responsible marketing experience
• Experience owning a marketing function or substantial business portfolio
• Experience leading integrated B2B, D2C or B2B2C marketing
• Experience managing budgets, agencies, vendors and sponsorships

Preferred Qualifications

• Advanced degree or relevant marketing, automation, CRM, digital or project management certification
• Experience with Adobe Marketo, Adobe Workfront, Salesforce and Adobe Creative Cloud
• Experience in banking, payments, tax, fintech or another regulated industry

Benefits

• Annual performance-based incentive opportunity
• Health insurance, 401(k), life and disability insurance, and paid time off

About the Company

• Pathward is a financial empowerment company working with innovators to increase financial availability, choice and opportunity.