Director, YouTube Strategy

Responsibilities

• Own end-to-end YouTube strategy including channel architecture, content cadence, and audience growth targets
• Translate YouTube algorithm and search functionality into actionable editorial direction
• Partner with production teams to optimize video concepts, thumbnails, and titles
• Build performance reporting systems for views, watch time, CTR, and revenue
• Lead the development of a channel growth playbook and A/B testing frameworks
• Identify revenue opportunities via Shorts, sponsorships, and AdSense optimization
• Track platform updates, creator trends, and competitor movements

Requirements

• Bachelor's degree in a related field
• 5+ years of experience in YouTube growth strategy at a media company or agency
• Proven track record of growing a channel to 500K+ subscribers or significant watch-time growth
• Fluency in YouTube Studio analytics and third-party tools like TubeBuddy, VidIQ, and Social Blade
• Strong editorial instincts and ability to influence senior stakeholders

Preferred Qualifications

• Background in journalism, broadcast, or entertainment
• Experience managing channels across multiple verticals or demographics
• Hands-on experience with YouTube Shorts strategy
• Familiarity with YouTube Partner Program policies and Content ID

Benefits

• Medical, dental, and vision coverage
• 401k match
• Generous paid time off

About the Company

The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals, celebrating artistic excellence through the Grammy Awards.