EssenceMediacom: Senior Associate, Media, GCC

Responsibilities

• Develop and implement comprehensive digital media strategies to support marketing objectives and enhance brand visibility
• Analyze market trends and user data to inform strategy and make data-driven decisions
• Design, execute, and oversee digital campaigns across multiple channels, including social media, email marketing, and digital advertising
• Manage the end-to-end process of digital media campaigns from concept to execution, including budget management and performance tracking
• Develop and manage a content calendar that aligns with marketing goals and audience interests
• Collaborate with internal teams and external partners to create high-quality, engaging content
• Plan and manage paid digital advertising campaigns, display ads, and social media ads
• Track, analyze, and report on key performance indicators (KPIs) for all digital media activities
• Provide insights and recommendations based on performance data to improve campaign effectiveness and ROI

Requirements

• Bachelor's degree in marketing, Communications, Digital Media, or a related field
• Minimum of 1 year and a half of experience in digital media, marketing, or a related role
• Proven experience with digital media platforms and campaign management
• Strong understanding of social media and digital advertising strategies
• Proficiency in digital marketing tools and analytics platforms (social media insights)
• Excellent communication, organizational, and analytical skills
• Ability to lead projects, manage multiple tasks, and meet deadlines

About the Company

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights, and powered by data & technology, we help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. Part of the WPP Media operating unit, we are designed for the new communications economy.

Benefits

• Competitive medical, group retirement plans, vision, and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days