Executive - Integrated Marketing Communications

Responsibilities

• Manage and maintain individual athlete and ambassador contracts, ensuring accurate compensation and compliance.
• Provide seasonal product allocations and store credits to athletes.
• Collaborate with athletes for content creation and storytelling to drive brand visibility.
• Align signings and portfolio with Nike's Global Brand Strategy.
• Lead the end-to-end execution of the annual brand marketing calendar and key activations.
• Localize global brand directives for the MENA market.
• Identify, build, and nurture relationships with Tier 1 gyms, studios, and fitness trainers.
• Coordinate with Retail and Digital marketing teams to ensure cohesive storytelling.
• Manage end-to-end budgets for sports marketing assets and training campaigns.
• Oversee the logistics of training and brand assets and coordinate with external event agencies.
• Manage external event agencies and production partners.

Requirements

• Strong capability in organizing fitness events, from logistics to consumer registration.
• Proven ability to network with fitness trainers and gym owners.
• Understanding of how to link offline events with social media amplification.
• Ability to manage multiple campaign timelines simultaneously.

About the Company

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors.