Global Brand Manager, Product Strategy

Responsibilities

• Understand and create a vision for the future of the brand
• Manage brand marketing campaigns, including content and full campaign toolkit creation, optimizations and reporting
• Work with cross-functional teams and vendor partners to deliver improved end user experience across all touchpoints
• Coordinate with cross-functional teams and with agency partners to plan, develop and deliver dynamic, world-class content
• Partner with the research team to gain insight into how user segments experience the brand
• Work with Global Marketing Digital team on objectives, KPI alignment and tracking of digital ecosystem
• Develop media approaches and plans, working with both internal and external agencies

Requirements

• 3+ years of brand marketing experience
• Bachelor's degree in marketing or communications a plus
• Experience in Brand Campaign Development & Execution
• Experience with launching brand marketing campaigns, developing content & messaging strategies
• Strong business acumen, including financial/budget management skills
• Effective communication skills across the organization

Benefits

• Medical, dental, life, vision, disability, and 401(k)
• Employee Stock Purchase Plan
• Paid time off
• Tuition reimbursement
• Discounts on Stanley Black & Decker tools and other partner programs

About the Company

Stanley Black & Decker is the world's largest tool company, managing iconic brands including DEWALT, BLACK+DECKER, CRAFTSMAN, and STANLEY. They are industry visionaries focused on advancing manufacturing through innovative technology.