Growth Manager: Activation & Retention
OKX · Dubai
UAE remoteHybridFull TimeMid Level, SeniorSales & Business Development
No salary statedPosted 26 days ago3w agoApply link checked 20 minutes ago
Why we think you can apply
- Employer country
- United Arab Emirates · Dubai
- Hiring model
- UAE-based role · the employer hires in the UAE
- Work from
- Dubai · office and home
- Time-zone overlap
- Gulf Standard Time · none needed
Posted 26 days ago · apply link checked 20 minutes ago
About the role
About the Company
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps).
Responsibilities
- Own the activation and retention strategy from registration through reactivation
- Build segmented customer journeys across push, email, in-app messaging, and SMS
- Develop onboarding, habit-building, and churn-prevention programmes
- Manage the lifecycle campaign calendar end to end including budget and reporting
- Coordinate CRM, product, content, and creative campaigns ensuring compliance with UAE requirements
- Use funnel and cohort analysis to identify drop-offs and prioritize opportunities
- Run hypothesis-led experiments across audience, message, timing, and channel
- Partner with Product, Data, Marketing, Compliance, Risk, and Customer Service teams
Requirements
- 4 - 8 years of experience in lifecycle marketing, CRM, growth, or campaign operations
- Hands-on experience with CRM tools like Braze, CleverTap, Salesforce Marketing Cloud, or Iterable
- Strong understanding of segmentation, lifecycle automation, and experimentation
- Analytical fluency across funnels, cohorts, dashboards, and campaign ROI
- Excellent English communication skills
- Ability to operate in a fast-moving, regulated environment
Preferred Qualifications
- Experience in crypto, fintech, payments, trading, or marketplaces
- Knowledge of the UAE customer and payments landscape
- Arabic language capability is an advantage
- SQL experience is an advantage
Benefits
- Competitive total compensation package
- L&D programs and Education subsidy
- Team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
What we look for
- 4 - 8 years lifecycle marketing/CRM experience
- Experience with Braze/CleverTap/Salesforce/Iterable
- Strong segmentation and automation skills
- Analytical fluency (funnels/cohorts)
- English fluency
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