Growth Manager: Activation & Retention
OKX · Dubai
UAE remoteHybridFull TimeMid Level, SeniorSales & Business Development
No salary statedPosted 26 days ago3w agoApply link checked 3 hours ago
Why we think you can apply
- Employer country
- United Arab Emirates · Dubai
- Hiring model
- UAE-based role · the employer hires in the UAE
- Work from
- Dubai · office and home
- Time-zone overlap
- Gulf Standard Time · none needed
Posted 26 days ago · apply link checked 3 hours ago
About the role
About the Company
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps).
Responsibilities
- Own the activation and retention strategy from registration through reactivation
- Build segmented customer journeys across push, email, in-app messaging, and SMS
- Develop onboarding, habit-building, and churn-prevention programmes
- Manage the lifecycle campaign calendar end to end including budget and reporting
- Coordinate CRM, product, content, and creative campaigns ensuring compliance with UAE requirements
- Use funnel and cohort analysis to identify drop-offs and prioritize opportunities
- Run hypothesis-led experiments across audience, message, timing, and channel
- Partner with Product, Data, Marketing, Compliance, Risk, and Customer Service teams
Requirements
- 4 - 8 years of experience in lifecycle marketing, CRM, growth, or campaign operations
- Hands-on experience with CRM tools like Braze, CleverTap, Salesforce Marketing Cloud, or Iterable
- Strong understanding of segmentation, lifecycle automation, and experimentation
- Analytical fluency across funnels, cohorts, dashboards, and campaign ROI
- Excellent English communication skills
- Ability to operate in a fast-moving, regulated environment
Preferred Qualifications
- Experience in crypto, fintech, payments, trading, or marketplaces
- Knowledge of the UAE customer and payments landscape
- Arabic language capability is an advantage
- SQL experience is an advantage
Benefits
- Competitive total compensation package
- L&D programs and Education subsidy
- Team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
What we look for
- 4 - 8 years lifecycle marketing/CRM experience
- Experience with Braze/CleverTap/Salesforce/Iterable
- Strong segmentation and automation skills
- Analytical fluency (funnels/cohorts)
- English fluency
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