Growth & Marketing Manager

Responsibilities

• Drive B2B customer acquisition through targeted lead generation strategies and optimal channel mixes
• Optimize CAC, conversion rates, and marketing ROI through data-driven testing and analysis
• Partner with Sales to execute Account-Based Marketing (ABM) campaigns for high-value accounts
• Collaborate with the global marketing team to activate paid media campaigns
• Scale local market presence in the UAE via PR, thought leadership, and industry events
• Develop region-specific content including success stories, white papers, and sales enablement materials
• Cultivate strategic partnerships with local fintech partners and industry associations
• Launch initiatives to strengthen customer engagement and loyalty in collaboration with the Retention Lead
• Track and report on campaign performance to increase active UAE customer base

Requirements

• Minimum 5 years of experience in growth marketing
• Proven track record in measurable customer acquisition
• Deep practical understanding of the UAE B2B marketing landscape
• Proficiency with HubSpot, PostHog, and social media platforms
• Strong analytical skills to interpret performance data and trends
• Excellent communication and storytelling abilities for B2B audiences
• Bachelor's degree in Marketing, Business Administration, or a related field

Preferred Qualifications

• Experience marketing scalable B2B SaaS platforms
• Experience in a fast-paced startup or scale-up environment
• Background in FinTech or cross-border payments sector

About the Company

Verto is on a mission to democratize global finance and empower businesses in Emerging Markets. What started as an FX solution has evolved into a market-leading platform enabling thousands of businesses to transfer billions of dollars annually. Backed by Y-Combinator and Quona, Verto is building a seamless cross-border payment future.