Head of Assets and Liabilities Proposition - Business Banking

Responsibilities

• Create and manage the customer value proposition based on portfolio segmentation and market research
• Communicate new proposition launches, enhancements, and campaigns to customers
• Work closely with analytics teams on customer insight ownership and development
• Monitor the segment and the financial planning
• Work closely with product units in Retail and Corporate Banking for new product development
• Manage lending and liabilities book for the segment
• Evaluate new business development initiatives, work with partners and fintechs on new products and partnerships
• Support operational efficiency, credit policy and risk controls
• Work with digital teams to create or amend digital journeys for existing and new products and services
• Improve cross-sell through campaigns, insights from analytics, product enhancements
• Manage customer portfolio across packages, including pricing of products and services
• Act as segment SPOC for bank-wide initiatives such as system implementations and regulatory changes

Requirements

• Bachelor's degree in business, marketing, finance, banking or related discipline
• At least 15 years of experience, with 10 years in SME and/or product or segment management
• Local market knowledge advantage

Preferred Qualifications

• Multi-country experience

Benefits

• Competitive rewards, benefits and perks
• Flexible work policy, including working from home
• Professional development opportunities

About the Company

• Emirates NBD is a leading financial services brand in the UAE and a market leader across the MENAT region, serving over 9 million customers.