Head of Brand Marketing

Responsibilities

• Define and own the brand strategy, positioning, and narrative across the ecosystem
• Ensure the brand reflects the Blueprint of Simplicity and resonates with diverse audiences
• Evolve brand architecture as new products and services join the platform
• Own the visual and verbal identity and maintain brand guidelines across all channels
• Ensure consistent brand expression across product, marketing, and communications
• Partner with design and product teams to embed the brand in every experience
• Lead the development of flagship brand campaigns from concept to execution
• Drive brand awareness, consideration, and affinity across priority markets
• Manage creative agencies and production partners to deliver world-class work
• Establish and track brand health metrics including awareness, consideration, trust, and equity
• Use research and insights to inform brand strategy and creative direction
• Report on brand performance and its contribution to business objectives
• Identify and manage brand partnerships, sponsorships, and cultural moments
• Partner with Product Marketing, Integrated Marketing, and Social teams to bring the brand to life
• Support product launches with strong brand foundations

Requirements

• 8–10 years of experience in brand marketing
• Experience within consumer technology, fintech, or digital platforms
• Proven track record of building and scaling brands for large consumer audiences
• Strong background in brand strategy, positioning, and integrated brand campaigns
• Experience managing creative agencies and production partners
• Data-informed approach to brand health measurement and creative effectiveness
• Exposure to emerging markets and multicultural audiences is highly valued