Head of D2C Marketing

Responsibilities

• Own the full D2C funnel: site content, landing pages, checkout, and conversion rate optimization
• Plan, manage, and optimize paid media spend and ROI across channels
• Build and run lifecycle marketing programs (email, SMS) for retention and LTV
• Drive SEO and generative engine optimization strategy
• Manage internal resources and external agency partners, and build out the team as scale demands
• Use AI tools throughout workflow to multiply output
• Report directly to the CEO on funnel performance, budget, and growth strategy

Requirements

• Proven D2C marketing leadership and scaling experience
• Deep hands-on fluency with Shopify and Klaviyo
• Experience across CRO, paid media, lifecycle, and SEO
• Strategist and executor in the early build phase
• Fluent user of AI tools
• Data-driven, analytical, scrappy work style
• Experience managing external agencies and internal team members

Preferred Qualifications

• Experience building a D2C function from near-zero
• Familiarity with hardware or consumer electronics D2C
• Experience with generative engine optimization (GEO)
• Prior experience reporting directly to a CEO or founder

Benefits

• Competitive base salary and meaningful equity package
• 401(k) with company matching
• Health insurance
• Flexible PTO

About the Company

A small team building a noninvasive wearable that turns thought into text, backed by strong investors and moving fast toward consumer launch.