Head of Integrated Marketing

Responsibilities

• Own the planning and orchestration of integrated, omnichannel campaigns
• Build and manage the marketing calendar across products and markets
• Ensure campaigns align to brand, product, and growth objectives
• Define media strategy across paid, owned, and earned channels
• Optimise channel mix, targeting, and investment for efficiency and reach
• Manage media and creative agency partners
• Own campaign performance and marketing efficiency across channels
• Establish measurement frameworks, dashboards, and KPIs
• Continuously test, learn, and optimise to improve ROI
• Drive user acquisition and engagement through integrated campaigns
• Coordinate lifecycle and retention marketing across channels
• Align campaigns with growth and monetisation goals
• Ensure high-quality, on-time delivery of campaigns end to end
• Establish processes and ways of working for efficient execution
• Manage budgets and resources across campaigns
• Partner with Brand, Product Marketing, Social, Growth, and Data teams
• Align stakeholders around campaign priorities and calendars
• Ensure consistent, coordinated execution across the ecosystem

Requirements

• 8–10 years of experience in integrated, campaign, or performance marketing within consumer technology, fintech, or digital platforms
• Proven track record planning and delivering omnichannel campaigns at scale
• Strong command of media strategy across paid, owned, and earned channels
• Experience managing agencies, budgets, and measurement frameworks
• Data-driven approach to campaign performance and ROI
• Exposure to emerging markets and digital financial services is highly valued