Head of Lead Generation

Responsibilities

• Develop and execute lead generation strategies for Kompetenza and Datamax AI
• Build and manage outbound sequences using Amplemarket, LinkedIn automation tools, and Salesforce
• Conduct A/B testing on messaging, targeting, and outreach frequency
• Maintain CRM workflows inside Salesforce to track leads and campaigns
• Partner with leadership to implement creative outbound growth ideas
• Manage campaign analytics and performance dashboards to report KPIs and ROI
• Coordinate with sales teams for qualified lead hand-off
• Research and test new automation and AI tools for scalability
• Plan and coordinate monthly webinars and lead-gen events

Requirements

• 4+ years of experience in B2B lead generation, outbound marketing, or growth automation
• Hands-on experience with Amplemarket, LinkedIn automation (HeyReach, Aimfox), and Salesforce CRM
• Proven ability to build automated multichannel prospecting workflows
• Data-driven mindset with experience in A/B testing and analytics
• Excellent written and verbal communication skills
• Ability to manage campaigns for multiple brands simultaneously

Preferred Qualifications

• Experience running webinars or partner campaigns
• Familiarity with AI-powered sales tools and workflow automation
• Previous exposure to Salesforce AppExchange solutions or CRM-driven B2B SaaS

Benefits

• Opportunity to shape the growth engine of two innovative AI-first companies
• Freedom to experiment and build automation-first strategies
• Collaborative team culture working with executive leadership
• Competitive compensation with performance-based incentives
• Remote-first work culture