Head of Marketing

Responsibilities

• Develop and implement comprehensive and digital marketing strategies that enhance brand recognition and market share
• Lead and mentor the marketing team, fostering a culture of creativity and performance
• Conduct market research to identify trends, consumer insights, and opportunities for growth
• Oversee the execution of all marketing campaigns across various channels, including digital, social media, and traditional marketing
• Analyze campaign performance and provide insights to optimize marketing efforts and ROI
• Collaborate with product development and sales teams to ensure alignment of marketing strategies with business objectives
• Manage the marketing budget and allocate resources effectively to maximize impact
• Stay informed of industry trends and competitor activities to inform strategic decisions

Requirements

• Proven experience as a Head of Marketing or similar position, preferably within hospitality, hotels, restaurants, or lifestyle brands
• Strong understanding of marketing principles and best practices
• Demonstrated ability to develop and implement successful marketing strategies
• Excellent leadership and team management skills
• Strong analytical skills, with the ability to derive insights from data
• Proficiency in digital marketing, including social media and content marketing
• Exceptional written and verbal communication skills
• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred
• Willing to relocate and work in Congo (DRC)

Benefits

• USD 2,500 salary
• Free accommodation
• Transport allowance
• Food allowance