Head of Marketing

About the Company

Improbable builds and scales ambitious AI and Web3 ventures shaping the next generation of the internet. This specific venture is building a next-generation blockchain for real-time, large-scale applications designed to overcome the speed and cost limitations of traditional infrastructure.

Responsibilities

• Own the marketing and growth strategy across the Layer 1, first-party DEX, prediction markets protocol, and future products
• Drive product adoption by building measurable acquisition, activation, and retention programs for traders, developers, and partners
• Lead positioning and launches by defining the venture's narrative and creating go-to-market plans
• Build and lead a high-performing marketing function, establishing accountability and managing internal and external specialists

Requirements

• Senior marketing leadership experience across both Web2 and Web3
• Proven track record of end-to-end ownership of positioning, go-to-market, and growth
• Evidence of increasing users, trading volume, revenue, or market share
• Strong understanding of acquisition, activation, and retention frameworks
• Experience leading teams while remaining hands-on in a player-coach capacity
• Ability to use data to prioritize decisions and measure results
• Experience in Web2 financial products and Web3 environments (DeFi, DEX, Layer 1, or Layer 2)